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Get ready for tectonic shift in paid search, thanks to Generative AI!
Generative search is transforming online search, blending paid and organic results. Stay ahead by adapting strategies for the shift in paid

Shivendra Lal
Sep 1, 20247 min read
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How is Gen AI likely to change online search experience and brand discoverability?
Generative AI is set to revolutionize online search by enhancing personalization and creating intuitive, conversational experiences.

Shivendra Lal
Sep 1, 20247 min read
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Winning with FOOH and testing the boundaries of Metaverse
Discover how FOOH captivates audiences with its immersive, CGI-powered ads, driving massive engagement while sparking legal & ethical debate

Shivendra Lal
Sep 1, 20246 min read
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Stable Video Diffusion (SVD) - the next cool AI toy in town to look out for!
Unleash creativity with Stable Video Diffusion: Stability AI's latest breakthrough generates short, engaging videos with incredible ease.

Shivendra Lal
Sep 1, 20244 min read
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Is re-branding Twitter all X?
Explore the drama of re-branding Twitter: Elon Musk's 'X' decision baffles users and marketers, stirring mixed emotions and confusion.

Shivendra Lal
Sep 1, 20249 min read
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Update: Gmail & Yahoo!'s email authentication policy changes
Google & Yahoo!'s email authentication policy changes, effective Feb 20, 2024, impact email marketing. Learn the crucial steps to stay compl

Shivendra Lal
Sep 1, 20244 min read
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✨ Sparkling AI, and its untold marketing story! ✨
Discover the magic of Sparkling AI! ✨ Explore how the sparkles emoji symbolizes innovation and enchantment in generative AI tools.

Shivendra Lal
Sep 1, 20247 min read
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An exc-AI-ting upgrade to YouTube is in the offing!
Upgrade to YouTube with AI: Discover powerful new tools that elevate content visibility, engagement, and user experience for creators.

Shivendra Lal
Sep 1, 20245 min read
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Why are organizations and marketers hesitant to adopt AI?
AI is polarizing like Tesla's Cybertruck—some embrace it, others hesitate. Learn why perception, fear, and human factors shape AI adoption.

Shivendra Lal
Sep 1, 20246 min read
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Uploading 15-minute videos on TikTok - Another 'and' for marketers!
TikTok's 15-minute video feature is a game-changer, challenging YouTube and Instagram. Marketers must rethink strategies to leverage long-fo

Shivendra Lal
Sep 1, 20245 min read
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The likely route to reliable and user-friendly online search
30% of Google searches need 5+ keywords due to search issues. This episode explores what tech companies, users, and marketers can do.

Shivendra Lal
Aug 29, 20246 min read
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AI-generated images - what does it mean for marketers?
Generative AI's impact on content creation sparks copyright issues. Explore its future in marketing and solutions for creatives.

Shivendra Lal
Aug 29, 20246 min read
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Why do small to medium sized business struggle with content marketing?
Discussing SMB content marketing challenges, including resources, quality, engagement, and strategy, with practical steps for success.

Shivendra Lal
Aug 29, 20246 min read
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The understated vibrant spot on the saturated canvas of webinars
Exploring the history, adoption, challenges, and modern approaches of webinars, and their role in building trust with customers digitally.

Shivendra Lal
Aug 29, 20245 min read
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Google SGE: The unanswered questions and things to consider for marketers
Search Generative Experience (SGE), is Gen AI product from Google. It leaves marketers with a lot of questions and things to think about.

Shivendra Lal
Aug 29, 20246 min read
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